AI-powered experiential learning in marketing education

how to turn a marketing class into a student-led agency

Patrick Curry, Adjunct Professor, Isaacson School  Emerging Media II at the Isaacson School was meant to be a class on applying AI-powered experiential learning in marketing education to marketing tasks—but it became so much more than I ever imagined. The shift from a college classroom to a creative agency on deadline happened at lightning speed—fast-moving, a little…

Read More