AI-powered experiential learning in marketing education
Patrick Curry, Adjunct Professor, Isaacson School Emerging Media II at the Isaacson School was meant to be a class on applying AI-powered experiential learning in marketing education to marketing tasks—but it became so much more than I ever imagined. The shift from a college classroom to a creative agency on deadline happened at lightning speed—fast-moving, a little…
Power On: How Students Built a Real Agency Inside a College Program
Why I Almost Said No to the Job Here’s the truth: When CMC offered me a full-time teaching job, as Program Director for their Bachelor of Applied Science in Integrated Media, I tried very hard not to take it. Not because I didn’t like teaching—I’ve spent my career with one foot in professional practice and the other in…
iWorks Logo & Brand Design
How I Designed the iWorks Logo Design and Brand System as a CMC Integrated Media Senior This branding case study walks through how our student‑run agency, iWorks, moved from early logo ideas to a final logo and brand system that supports our “Power On” campaign at Colorado Mountain College. As a senior in the Integrated Media Bachelor’s Program at CMC,…
On-Page SEO for New Website Developers
“On-Page SEO for New Website Developers: 3 Content Tips from a Student Web Developer (Part 1)” As a 4th-year Communications Student and the iWorks Agency Web developer, to say I was a little overwhelmed with the planning of our SEO strategy for our Isaacson Works Creative Agency Website was an understatement. LinkedIn Learning and YouTube…